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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Building Resiliency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Building Resiliency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Building Resiliency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-06-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-06-26</lastmod>
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    <loc>https://www.elainemaxwell.com/blog/setting-goals</loc>
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    <lastmod>2022-06-26</lastmod>
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    <loc>https://www.elainemaxwell.com/blog/yours-truly</loc>
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    <lastmod>2022-06-26</lastmod>
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    <lastmod>2022-06-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.elainemaxwell.com/blog/step-back</loc>
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    <lastmod>2022-06-13</lastmod>
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      <image:title>Blog - Step Back… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.elainemaxwell.com/blog/category/success+story</loc>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2020-03-13</lastmod>
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    <loc>https://www.elainemaxwell.com/ideation/ideation2-gwrbx</loc>
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    <lastmod>2020-03-13</lastmod>
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    <loc>https://www.elainemaxwell.com/ideation/ideation3-lcc4h</loc>
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    <lastmod>2020-03-13</lastmod>
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    <loc>https://www.elainemaxwell.com/ideation/ideation4-a6232</loc>
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    <lastmod>2020-03-13</lastmod>
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    <loc>https://www.elainemaxwell.com/home</loc>
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    <lastmod>2026-05-07</lastmod>
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      <image:title>Home - Executive Coaching</image:title>
      <image:caption>My executive coaching offers a tailored approach built around your goals. The clients I work with juggle complex issues, carry real impact in their organizations, and face relentless pressure — internal and external. Few people around them can be fully trusted with their leadership challenges. I am their trusted partner and sounding board.</image:caption>
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      <image:title>Home - Future Female Leaders</image:title>
      <image:caption>Bring this customizable future female leaders group coaching program into your organization. This 18-hour program is designed to support women on track for management and leadership roles, or early in their leadership careers.</image:caption>
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      <image:title>Home - How I Started</image:title>
      <image:caption>I was a corporate executive, too. Prior to starting my coaching practice, I worked for years in the consumer packaged goods industry rising through the ranks of brand marketing eventually becoming a corporate executive at Coca-Cola in Canada. During this time, I witnessed and experienced both the struggles and fulfillment that comes with leadership. Most significantly, I recognized the opportunity for individuals, teams, and organizations, when leaders were given the right tools to succeed. Now, for over 20 years, I’ve supported leaders from around the globe. My approach supports individuals and groups in their creation of sustained solutions for impact.</image:caption>
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    <loc>https://www.elainemaxwell.com/about-elaine</loc>
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    <lastmod>2026-08-20</lastmod>
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      <image:title>About Elaine</image:title>
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      <image:title>About Elaine</image:title>
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      <image:title>About Elaine - I was a corporate executive, too.</image:title>
      <image:caption>Prior to starting my coaching practice, I spent 20 years in the consumer packaged goods industry, rising from brand management to Senior Vice-President at Coca-Cola in Canada. While in that role, I engaged a professional coach myself — and the experience was transformative. I gained a deeper understanding of my strengths, values, and personal motivators, and a level of self-confidence I hadn't had before. It's part of why I do this work: I know what it's like to sit in the seat you're in, and I know how much it helps to have someone in your corner who truly understands the pressure. In 2004, I left the corporate world to build a coaching practice around that experience. Since then, I've worked with CEOs, CFOs, and senior executives across mining, technology, CPG, distribution, and the public sector. The industries differ, but the demands of sustainable, high-performing leadership don't. Professional executive coaching has come a long way, and through training, continuous courses, and thousands of hours of coaching leaders, I’ve learned countless techniques and approaches to coaching for the benefits of my clients.</image:caption>
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      <image:title>About Elaine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Elaine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Elaine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.elainemaxwell.com/executive-coaching</loc>
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    <lastmod>2026-08-20</lastmod>
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      <image:title>Executive Coaching</image:title>
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      <image:title>Executive Coaching</image:title>
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      <image:title>Executive Coaching</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/628d04f28cbe0530c692b786/46bcfa11-b8bb-4157-a2eb-cf247f57abd9/18+Edited+Elaine+Purple+Jacket+Seated.jpg</image:loc>
      <image:title>Executive Coaching - “I know how it feels to lead in complex organizations...”</image:title>
      <image:caption>As a former corporate executive, I know how it feels to lead in complex organizations. I understand the battle with confidence, the struggle of finding clarity in the mess of organizational culture, the resilience required to stand by your decisions, and navigating the tricky nature of inside politics. These are just a few of the challenges facing leaders, and some of the many reasons why I am passionate about coaching leaders.</image:caption>
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    <image:image>
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      <image:title>Executive Coaching - Who I work with</image:title>
      <image:caption>I work with CEOs, CFOs, C-Suite, and senior executive leaders, including board directors, SVPs, and VPs, across a broad range of industries — with particular depth in mining, technology, consumer packaged goods, distribution, and public sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/628d04f28cbe0530c692b786/775fcb58-6863-478c-84c5-217a91e2a9d5/Elaine%2BMaxwell%2BEmotional%2BIntelligence%2BEQ-i%2BCertified.jpg</image:loc>
      <image:title>Executive Coaching - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.elainemaxwell.com/future-female-leaders</loc>
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    <lastmod>2024-03-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/628d04f28cbe0530c692b786/1654613744705-2ZLAX10B7I19SRW8L79M/4+%281%29.jpg</image:loc>
      <image:title>Future Female Leaders</image:title>
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    <image:image>
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      <image:title>Future Female Leaders</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/628d04f28cbe0530c692b786/1654613804644-QGSI74H3SQM40ETQHT1N/natalie_kaine_yours_truly_beauty.jpeg</image:loc>
      <image:title>Future Female Leaders</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/628d04f28cbe0530c692b786/4852d250-1228-4e27-8b61-8ba309ea00a9/Elaine+sitting+on+arm+chair+big+smile.jpg</image:loc>
      <image:title>Future Female Leaders - Why I started the program</image:title>
      <image:caption>The Future Female Leaders Program came from my desire to provide women the level of support that I wish I’d had as a young professional progressing through my career. When I graduated from business school in 1984, 50% of my graduating class was female, yet according to the 2021 Osler report of diversity in Canadian Public Companies, women only hold 23.4% of board seats and only 4.8% of CEOs are women.  I believe that if young women were given tools to build and sustain self-confidence and resilience earlier in their career, we could close the gender gap in leadership faster, more effectively, and sustainably. What I want for you and all young women is to support you in understanding yourself, how you think, how you feel, how you process the world, and how you nurture self-confidence. I learned from a brilliant psychologist years ago, after I’d left the corporate world, that self-confidence is an inside game; you can still perform at a high level and achieve amazing results when your inner self-confidence is misaligned to your outside achievements, but it takes a huge toll on you. With that in mind, I want to provide you with a set of tools and techniques that you can use throughout your career, and life for a more fulfilling and balanced experience. My hope is that you and the next generation of young women will face fewer barriers to advancing to the most influential levels of leadership, that you will be equipped to reach your goals with ease, that you will seek support when needed, and that you will set the path of your career on your terms.</image:caption>
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    <loc>https://www.elainemaxwell.com/contact</loc>
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    <lastmod>2025-01-17</lastmod>
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  <url>
    <loc>https://www.elainemaxwell.com/home-portal</loc>
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    <lastmod>2024-06-17</lastmod>
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  <url>
    <loc>https://www.elainemaxwell.com/week-one</loc>
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    <lastmod>2024-06-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/628d04f28cbe0530c692b786/e49d4d20-b628-4a6d-89ad-246c5e26f35d/Screen+Shot+2022-08-18+at+9.07.29+AM.png</image:loc>
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  <url>
    <loc>https://www.elainemaxwell.com/new-page-1</loc>
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    <lastmod>2024-06-17</lastmod>
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  <url>
    <loc>https://www.elainemaxwell.com/test</loc>
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    <lastmod>2022-09-14</lastmod>
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  <url>
    <loc>https://www.elainemaxwell.com/welcome</loc>
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    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582311067836-JEZ2800VPLG3TBSCSSEV/Stocksy_comp_1959238.jpg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582311124442-SXVKUC0U9G2QVBIBE1FE/Stocksy_comp_1937562.jpg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582311208565-MCYFYK5V2E1RNCFPXM7R/Stocksy_comp_1959231.jpg</image:loc>
      <image:title>Welcome</image:title>
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  <url>
    <loc>https://www.elainemaxwell.com/classes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
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      <image:title>Classes - Ideation</image:title>
      <image:caption>Do you have ideas but don’t know how to solidify your thoughts together? In this class, we teach you how to piece-meal thoughts together to define what would make a solid business idea.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582311817842-SHLZTWPGX9RRDAOA7MRV/Stocksy_comp_1937562.jpg</image:loc>
      <image:title>Classes - Business Planning 101</image:title>
      <image:caption>Taking the next step in creating a business: your business model. How does your business idea begin and how do you outline your goals and strategic planning from 1 year to 5 years from now.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1598461346142-9HQCAB1YPVFMERDO6IR4/lounge.jpg</image:loc>
      <image:title>Classes - Concept Investment</image:title>
      <image:caption>Deciding to invest your business on your own? Through this class, we define major finance and money business plans that help you decide which method works best for your business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582573565994-50YY6FGE3R6GOR116FI7/Stocksy_comp_2452549.jpg</image:loc>
      <image:title>Classes - Pitching to Investors</image:title>
      <image:caption>Presentation skills, pitching and selling yourself and your brand. Tina &amp; Rose take you through a step-by-step process on conquering your fears and on the right path to owning it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1582573767155-VX6115BGF3MJJJ6YIY51/Stocksy_comp_1921791.jpg</image:loc>
      <image:title>Classes - Kickstarting Your Business</image:title>
      <image:caption>Once you have the money, then what? We outline clear defined pathways for you to takeoff your new business adventure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c424adc39513f8a9c866b/1598466891694-RPCVK69AWYG479U8J3CL/smile.jpg</image:loc>
      <image:title>Classes - Business Growth 101</image:title>
      <image:caption>Need to expand? Hire employees? Open a second location? We define everything you need to consider when growing your business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.elainemaxwell.com/beginners-guide</loc>
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    <lastmod>2025-06-10</lastmod>
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